SoCal is a vibe and a place. The Pacific Ocean is our front yard; the coast is a postcard writ large, with hiking just a chill drive away along the Pacific Coast Highway (PCH). Where the sun comes up over Santa Monica Boulevard.
LA is where the magic happens, where dreams are chased, caught, and deferred. It’s four million worlds in one city, one for every resident, each neighborhood with its own beat. East LA’s got cool murals, West Hollywood has rainbow crosswalks.
Head inland for the desert, where Joshua Trees stand tall under star-loaded skies, and Palm Springs offers manmade culture. Or head further to Death Valley National Park, a haunting land of extreme.
What ties it all together? A lifestyle, soaking up the sun and simple things: chowing down on food truck tacos, strolling the beach, hiking, chilling in the desert, or coming face to face with an Ellsworth Kelly at the Broad. Write your own SoCal, LA story. — Kim Grant